Upcoming Meetings

Jan 22

Creating a Brand Ambassador Program: Do Your Organization’s Thought Leaders Have a Voice?

Companies who empower their employees to share content and ideas perform better in attracting top talent, marketing and sales. Arcadis, a global design and consultancy firm for natural and built assets, embarked on creating a brand ambassador program by l

Feb 19

Boost Your Communications Strategy with Behavior Design

In this session, you will learn why behavior should be at the core of strategy development, content creation and distribution/promotion planning.

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Creating a Brand Ambassador Program: Do Your Organization’s Thought Leaders Have a Voice?

January 22, 2019
11:30 AM - 1:00 PM
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University of Denver, University Hall
2197 S. University Blvd., Room 306
Denver, CO 80208
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Course Description

Companies who empower their employees to share content and ideas perform better in attracting top talent, marketing and sales. Arcadis, a global design and consultancy firm for natural and built assets, embarked on creating a brand ambassador program by leveraging digital and social tools. The initiative aimed to empower employees to build their own personal brand while helping to strengthen the Arcadis brand in North America. This presentation will share how the program was built, and the impact of the results thus far.

Why Attend?

  • Learn how to leverage digital to empower your employees to build and strengthen their relationships
  • Gather ideas on how to influence new hires and prospective employees
  • See how your company can engage more with your key clients or stakeholders

 

Meet the SpeakerS

Susan Mays is Marketing and Communications Director for Arcadis. Susan joined Arcadis in May 2017 with 28 years in the consulting business, where she’s touched every facet of communications, marketing and business development – particularly in the city sector. Her mission is developing and executing an integrated marcomms strategy to strengthen the Arcadis brand in North America, personally focusing closely on client development and digital initiatives. Susan serves on the board of directors of the University of Missouri’s local alumni chapter, the Rocky Mountain Tigers, and on the School Accountability Committee for STEM School Highlands Ranch.

 

Sarah Rambeau is a Digital Content Strategist at Arcadis, focused on enhancing how the organization leverages its digital channels to effectively position the brand as leaders in the market, engage clients and people, and drive business growth. As the Brand Ambassador Program Manager, she also leads the initiative to empower employees to embrace digital tools to build and strengthen relationships.

 

Tickets

$30.00 Member Registration

$25.00 Student/Faculty Registration

$45.00 Non-Member Registration