Upcoming Meetings

Apr 16

Creating a Brand Ambassador Program: Do Your Organization’s Thought Leaders Have a Voice?

(Rescheduled from January) Companies who empower their employees to share content and ideas perform better in attracting top talent, marketing and sales. Arcadis, a global design and consultancy firm for natural and built assets, embarked on creating a br


Design Thinking: Using a solution-based approach to solve problems

November 27, 2018
11:30 AM - 1:00 PM
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University of Denver, University Hall
2197 S. University Blvd., Room 306
Denver, CO 80208

Course Description

Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex problems that are ill-defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands-on approach in prototyping and testing. Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us — in our companies, in our countries, and even on the scale of our planet.

Why Attend?

You’ll leave this session with:

  • An understanding of the Design Thinking process and methods
  • Ideas for how to incorporate Design Thinking into your communications planning
  • Examples of how Design Thinking is used in different planning sessions


Meet the Speaker

Serina ClarkSerina Clark thrives on collaborating with organizations of all shapes and sizes to improve business practices and processes. She enjoys working in fast-paced, changing environments with passionate people that love solving today's hard problems. 

Since graduating from the University of Colorado with a degree in Computer Science, Clark has focused her energies on improving software development practices. During the early years in her career she applied User Testing through innovative processes. A bulk of her career she worked at Rally Software helping clients transform their business process to be more effective through collaboration within organizations and effective collaboration with users.

She thrives on working with organization of all shapes and sizes to improve business practices and processes. Most recently she had the unique opportunity to help two distinct product organizations transform the way they look at product development through Design Thinking.


$30.00 Member Registration

$25.00 Student/Faculty Registration

$45.00 Non-Member Registration