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Dec 18

A Communications Overhaul: Rebuilding a Communications Platform

Following a complete communications team turnover, the City and County of Denver’s Auditor’s Office rebuilt, retooled and developed a communications platform. Learn how they modernized their messaging and strategy to create an approachable, transparent an


Brand, Culture and Technology: The Critical Role of Communication During a Merger or Acquisition

June 19, 2018
11:30 AM - 1:00 PM
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University of Denver, University Hall
2197 S. University Blvd.
Denver, CO 80208

panel description 

Mergers and acquisitions have a simple purpose: create a new organization that provides better value to shareholders, employees and customers. But navigating a successful M&A is anything but simple. How will the brand change? How will you integrate cultures? How do you coordinate messaging through two different technology platforms?

Communicators are often inadequately prepared for the complexities M&As bring to maintaining day-to-day operations while simultaneously moving everyone forward to post transaction reality.

what you'll learn

Internal, external and technology experts from Arrow Electronics, Ball Corporation and Molson Coors Brewing Company will discuss key elements of successful M&As, including:

  • Explaining to investors, regulators and customers why this M & A is beneficial.
  • Getting buy-in from employees and blending the best of both organizational cultures.
  • Integrating technology and systems to ensure business continuity and a better employee and customer experience.


meet the panelists 

Luiz GoncalvesLuiz Goncalves, Corporate Communications, Ball Corporation 
Goncalves manages content for internal and external communication channels, including global communication campaigns and events that support Ball's unique culture. He led the South America communication efforts of a major acquisition for Ball and recently moved to the U.S. to integrate the global communications team. He has nearly 10 years of experience in corporate communications in the manufacturing sector.

Scott Sampson, IT Director of Global Network Communications, Arrow Electronics  
Sampson is an experienced executive with extensive knowledge in all aspects of telecommunications and IT. He started his career in the early days of Internet Service Providers (ISPs), which turned into consulting with corporations on how to onramp the information superhighway. Sampson was also at the front of the wireless revolution, serving as a business consultant to major telecommunications carriers including Verizon, Qwest, AT&T, MCI, Sprint and Level 3.

His vast experience of building cost-effective systems that allow for the flow of business communication include data centers, WAN/LAN’s, integrated VOIP networks, network security, SEO, PHP/SQL databases and back-up services. He also has supported companies with the valuation of IT assets to support mergers and acquisitions.

Colin Wheeler, Senior Director, Global External Communications, Molson Coors Brewing Company 
Wheeler is a strategic communications professional with 20 years of experience working on both the agency and corporate side. He started his communications career in New York City at Kekst and Company, a boutique firm specializing in financial communications. While there, he developed communications strategies for over 12 corporate mergers with transaction values ranging from $1 to $10 billion in the fields of technology, energy, manufacturing, financial services, and real estate. Following Kekst, he worked on similar assignments for Weber Shandwick’s corporate reputation practice. 

In 2005, Wheeler moved to Denver to be the VP, External Communications for First Data where he closely managed the development of communications plans related to the 2006 spin-off of the Western Union business, as well as the sale of First Data to private equity firm Kohlberg Kravis Roberts & Co. in 2007. In 2009, he became Senior Director, Public Affairs for Molson Coors Brewing Company where he manages the corporate reputation of the world’s third largest brewer.


$30.00 Member Registration

$25.00 Student/Faculty Registration

$45.00 Non-Member Registration