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Nov 27

Design Thinking: Using a solution-based approach to solve problems

Tackle complex problems by re-framing the problem in human-centric ways


Reputation Management Vis-á-vis Strategic Media Relations

April 24, 2018
11:30 AM - 1:00 PM
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University of Denver, University Hall Room 306
2197 S. University Blvd.
Denver, CO 80208

Course Description

Do you know how strong your company’s reputation is? If something happens, could you provide evidence to the CEO that the company has enough goodwill built up to weather the storm? Is your media relations tracking software is giving you accurate enough information to gauge your reputation? Do you know how to interpret your analytics and use that information to create strategy? During our April luncheon, Steve Roalstad, communications and marketing manager for the Platte River Power Authority, will show you how to use measurement analytics to develop short- and long-term media relations strategies that influence brand image and, ultimately, brand reputation.

Why Attend?

You’ll leave this session a greater understanding of:

  • The concepts behind media relations measurement
  • Ways to target your media relations strengths
  • How to leverage your strengths to influence weaknesses
  • How to present data concerning media relations activities that proves the value added to your organization


Meet the Speaker

Roalstad is a 30-year communications professional with experience in local, regional and national news, government and energy communications. During his 13 years with Xcel Energy, Roalstad won Bronze and Gold Quill awards for a news media analytics program he developed with teammates and led a long-term strategic media relations plan with his team to elevate customer satisfaction based on the news by more than 25 percentage points.




$30.00 Member Registration

$25.00 Student/Faculty Registration

$45.00 Non-Member Registration