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Jun 19

Brand, Culture and Technology: The Critical Role of Communication During a Merger or Acquisition

Internal, external and technology experts will discuss key elements of successful M&As

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Aug 2

Social Media Round Table - Websites

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Brand, Culture and Technology: The Critical Role of Communication During a Merger or Acquisition

June 19, 2018
11:30 AM - 1:00 PM
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University of Denver, University Hall
2197 S. University Blvd.
Denver, CO 80208
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panel description 

Mergers and acquisitions have a simple purpose: create a new organization that provides better value to shareholders, employees and customers. But navigating a successful M&A is anything but simple. How will the brand change? How will you integrate cultures? How do you coordinate messaging through two different technology platforms?

Communicators are often inadequately prepared for the complexities M&As bring to maintaining day-to-day operations while simultaneously moving everyone forward to post transaction reality.

what you'll learn

Internal, external and technology experts from Arrow Electronics, Ball Corporation and Molson Coors Brewing Company will discuss key elements of successful M&As, including:

  • Explaining to investors, regulators and customers why this M & A is beneficial.
  • Getting buy-in from employees and blending the best of both organizational cultures.
  • Integrating technology and systems to ensure business continuity and a better employee and customer experience.

 

meet the panelists 

Luiz Goncalves   Luiz Goncalves, Corporate Communications, Ball Corporation 

 

 

   Scott Sampson, IT Director of Global Network Communications, Arrow Electronics  

 

 

Colin Wheeler, Senior Director, Global External Communications, Molson Coors Brewing Company 

 

 

 

Tickets

$30.00 Member Registration

$25.00 Student/Faculty Registration

$45.00 Non-Member Registration